6.05.2011

Interview with Editor of Denimblog: Lorna Burford



Sarah Velasco: How did you get into denim? Why do you like it so much?
Lorna: I don't exactly remember when I got into denim, I have worn it for a very very long time, I have baby pictures of me in jeans and in dungarees, it's pretty much always been a part of my life and I love the fabric. It's so durable and practical. I think I was around the age of 15 (I'm 22 now) when I started to get interested in premium denim though, I took a liking to some brands like Rock & Republic and Yanuk to begin with. I remember falling in love with the crowns that Victoria Beckham had designed for Rock & Republic and it escalated from there. I can't explain exactly why I like it but I am just obsessed with it. Like some women are addicted to shoes or bags, I have a denim addiction and just seeing a perfect jean with a beautiful wash makes me go crazy for them. Although I do actually have a shoe and bag addiction as well!

Sarah Velasco: What have you been up to since the last time? I remember you telling me you recently did a collaboration with Paige Premium.
Lorna: I did! Paige asked me about a year ago to do a collaboration with her and it was a dream come true! I've been friends with her for a long time and look up to her so it was such an honour to be a part of designing a pair of jeans for her brand! We actually designed a wash called the Lorna and it comes in 5 cuts. It's due to be released this month actually so keep an eye out for it! I'm so excited. That's the biggest thing I have been up to otherwise I am still happily writing for DenimBlog and I created my own personal blog too which I have explained more about at the bottom of this interview. I've also been attending press days and events in London and still obsessing over denim!

Sarah Velasco: What has changed since last year? What denim trends have fallen out of style, and what is currently in style?
Lorna: The boyfriend jeans have taken a back seat at the moment actually, they are definitely no where near as popular as they used to be. They got taken over by the ever popular jeggings, which I adore, then the cargo leggings/ cargo skinny pants, and most recently 70's style has come back in full swing, the flares and bell bottoms are really hot right now!

Sarah Velasco: Do your denim choices differ throughout the year? If so, how? (other than shorts in the summer!)
Lorna: They do! I change my mind constantly so one month I could be loving the darker blue washes and then the next month I am obsessing over the light blue distressed washes. Sometimes I feel like wearing skinny jeans, which is most of the time, but I like to change it up to flares sometimes or boyfriend jeans. I really go with whatever I feel like wearing and whatever I love. I like to wear what suits me and what reflects my mood the most :)

Sarah Velasco: If you could only have one pair of jeans as a wardrobe staple, which brand and what cutting would you recommend? Why?
Lorna: Wow this is such a hard question which I actually find impossible to answer. I'm ashamed to admit I have around 180 pairs of jeans so picking just one pair would be so tough. For brands I think now, currently at this moment, it would be between Paige or J Brand. I practically live in the Paige Verdugo jeggings but I adore the classic 910 skinny cut from J Brand. These 2 jeans would be based on fit but I honestly couldn't answer for washes. That's way too tough!
If I was answering this question for someone else though, I definitely recommend owning a plain dark wash pair of skinny jeans. They are the perfect and most versatile jean and they work for any body type depending on what you pair them with. They are just classic and you can't go wrong with them.

Sarah Velasco: Can you give our readers advice on washing premium denim and how it differs from washing any other clothing? What changes if it’s not washed properly?
Lorna: Always read the care instruction on the label, as with any garment and it will tell you how to be washed. The main thing with premium denim is to wash it on a lower heat and don't tumble dry on high, this not only shrinks the jeans but can ruin the elasticity in the denim which will make them start to fit awkward and eventually become saggy. In general though it's not a really big issue about how you wash them, as long as you are not manhandling them and scolding them etc you should be just fine.

Sarah Velasco: Tell us more about your personal website, what inspires you and what advice would you give to anyone that would want to do their own?
Lorna: My personal website is Raindrops of Sapphire and it's my own blog where I post my personal style and all things that I love. As much as I love denim, I do adore everything else fashion so I wanted another outlet to share with readers other parts of fashion and my style. It's just over a year old now and I love being able to write for both blogs. I'm definitely inspired by other peoples looks, I might see a pair of trousers on a girl and think wow those are nice and then start thinking of outfits in my head which would go with them. I'm also inspired by nature a lot, the colours and the textures. I get inspiration from everywhere really. It's hard to pinpoint just one thing. My advice I would give to anyone though is do it, don't be scared, having a blog is something personal and it's fun to be able to share things with readers, have a voice and interact with people online. Just make sure you have something unique to interest people :)

Short answers:

Favourite Brand: Paige (and no I am not being biased, she makes wonderful jeans :D).
Top denim trend: Jeggings.
Favourite jeans of the moment: Paige Verdugos in June Lake for practicality or AG Stilt jeans in 18 Years Damaged for the wash.
Favourite celeb in denim: This is tough, Ashley Tisdale, Jessica Alba, Victoria Beckham or Zac Efron.
Your go-to denim store in the UK: Oooh I don't have one really, I shop most my jeans from the US but I would pick Donna Ida, Trilogy, Coggles or Net-A-Porter :)

You can visit Lorna's blog here, as well as Denimblog to see current trends and celebrity style