ClubCouture: Interview with Flora Lim

SV: Can you tell us about ClubCouture (history etc)?
FL: ClubCouture was established in 2009, by 3 best friends - Zachary, Flora & Kaitlyn. 

ClubCouture is an independent label which caters to the young, fashionable and upwardly mobile. ClubCouture is focused on emerging contemporary concepts, blending lead designer Kaitlyn’s own personal airy laid-back style with beautiful feminine palettes. ClubCouture designs, produces and distributes a range of carefully curated apparel and accessories. Our signature designs vary from sweet and darling styles to bold and fun party dresses and chic versatile corporate wear. ClubCouture is also made of top quality material with the finest care.
ClubCouture represents our love for fashion, friendship and life and we hope to share this philosophy with everyone.

SV: Where can readers purchase the latest collection?
FL: Anyone can shop us at http://www.clubcouture.cc - 24/7 

SV: Can you tell us about yourself? What is your role at ClubCouture?
FL: I head Business Development at ClubCouture, which in a nutshell can mean anything and everything! From marketing to media relationships and customer service but I'm loving every minute of my job. I'm proud to say my job's my hobby ;)

SV: How would you describe the latest collection?
FL: Our latest Fall/Winter collection focuses on romance, sensuality without being overtly sexy. It’s all about textures and movement, perfect for the cosmopolitan fashionista. More can be found in the attached press release.

SV: What are your three most popular items at the moment? What trends should readers be focusing on from fall to winter?
FL: Our best sellers and fall trends.. hmm. I'll say mod fashion (our pansy lace dress), reds! (such a happy colour, our asymmetrical bodycon dress), bold colourblocks (our banded bodycon dress, carrie colourblock dress) & polka dots (alisha polka dotted dress)

SV: What will we see in ClubCouture's next collection? Anything readers should look forward to in the next few months at Club Couture?
FL: Our next collection will be softer, with romantic designs for the girly dolls in all of us. We're also planning a major overhaul revamp in December! Super excited about it - be prepared to see a bigger, bolder, better ClubCouture ;)

Images from ClubCouture's Flair Fall/Winter 2011 Collection