2.16.2012

Interview with BAGGU


The team at BAGGU apple picking last fall

Sarah Velasco: Can you tell readers about Baggu? How did the company start?
Sydney Harris: Baggu was founded by mother-daughter pair Joan & Emily Sugihara in early 2007. California dweller Joan shops by car for a family of five and “wanted to make it affordable to switch from disposable to reusable shopping bags.” On the opposite coast, Emily shops on foot in New York City, and needed a bag that fit in her purse for unexpected errands. Both loved the environmental as-pect of the totes: In one year, a BAGGU can replace the use of 300 to 700 disposable bags.    

Sarah Velasco: What is your role at Baggu? What is your schedule like?
Sydney Harris: We work 10-6, Monday through Friday and have a lot of fun working from our Williamsburg, Brooklyn design studio. We're a small company, there are 9 of us. We all wear many hats. 

Sarah Velasco: For readers that are new to the brand, what makes Baggu unique?
Sydney Harris: Baggus come in 50+ colors and patterns, and appeal to the more design conscious customer. We're sold at stores like the MoMA design store, Urban Outfitters, and J. Crew.

Sarah Velasco: What types of products does Baggu carry? 
Sydney Harris: Bags! We carry bags in Recycled Canvas, Rip Stop Nylon, and most recently: Leather. 

Sarah Velasco: How has the brand change/ evolved since it started? If so, how?
Sydney Harris: We started out with 8 colors in the Standard Baggu reusable shopping bag, and have expanded to carrying Leather Bags and Pouches, Recycled Cotton Duck Bags and Backpacks, and our brand new Laptop and iPad Sleeves which are made of 100% recycled materials! 

Sarah Velasco: Can you recommend 3 must-have products for our readers?
Sydney Harris: Just 3?! A Standard Baggu to tuck into your purse, backpack, or pocket for impromptu shopping. Some people even use this as their everyday bag.
A Large Zipper Set for carrying a change of clothes or shoes, for organizing a travel bag, or even your closet. 
Small Leather arm Bag in Black- this bag looks like a black plastic bag from a bodega from afar, but is super chic and made of the softest Argentine leather. It's also sewn in Manhattan, which we love. 

Sarah Velasco: Are there any upcoming things that readers can look forward to? (New products, colors, etc)?
Sydney Harris: Everyone loves animals, so we're introducing a super cute Sea Horse printed Baggu in April. Or, if you're more into celestial prints- a Moon Cycle Bag, also available on our site in April. 

Sarah Velasco: Where can readers purchase Baggu products?
Sydney Harris:  www.BAGGU.com