10.21.2013

BEYOND

Fruits & Passion
Launching a new Eco-Beauty Collection

"Fruits & Passion, a Canadian-based boutique retail destination, strives to feature the latest in natural beauty products from environmentally conscious suppliers and manufacturers and is thrilled to introduce BEYOND to its current offerings. BEYOND will launch across Canada starting October 4, 2013, exclusively at Fruits & Passion stores, available in Quebec and online soon, with products ranging from facial care, make-up, body care and hair care.

Fruits & Passion provides the latest in natural beauty indulgence, enriching everyday life and exemplifying BEYOND'smantra: It's all about Eco-Beauty. BEYOND highlights its principle of examining each step of product process and manufacturing to ensure eco-friendly action is incorporated, from sourcing raw materials to packaging, based on itsEco-Beauty Philosophies.

For the month of October, Fruits & Passion will give customers the opportunity to enter and win the ultimate eco-adventure. Visit the website for your chance to sail the Galapagos on a voyage that takes in the very best of the Northern Islands. Encounter local wildlife such as sea lions, iguanas, giant tortoises and exotic birds of all shapes and sizes go about their daily business all over this wild slice of paradise. #LOOKBEYOND

BEYOND products are dermatologically tested to ensure only safe and trustworthy ingredients that are kinder to the body and the earth are included. BEYOND minimizes the use of vinyl packaging and uses recycled paper and soybean oil ink wherever possible to reduce its carbon footprint. BEYOND ensures products have the least amount of environmental impact from the initial development phase to disposal, contributing to a sustainable and harmonious planet. The majority of BEYOND products contain naturally sourced and/or organic ingredients.

Like all Fruits & Passion collections, BEYOND does not conduct any animal testing. Additionally, BEYOND minimizes artificial fragrance, opting for natural scents wherever possible and limits its use of dyes. All BEYOND products are developed in an Eco-Beauty Lab which specializes in perfecting eco recipes that keep its products naturally amazing.BEYOND takes initiatives to save resources, reduce waste and improve recyclability in developing product packaging solutions through weight reduction technology, resource-saving packaging structures, the modification of packaging types, minimization of post-processing, and the use of composite materials. BEYOND avoids preservatives as much as possible and does not use parabens."

The new collection includes: 
Rich & Touch Cocoa Hand Butter
Nature Defense Shampoo and Conditioner
Organature Balancing Foam
Organature Balancing Cream
Organture Balancing Emulsion
Organature Balancing Eye Cream






Nature Defense Shampoo and Conditioner: Wash and protect your hair and scalp with this shampoo and conditioner set. $12.50 each. We love the light fragrance and find this to be an excellent shampoo and conditioner duo. The shampoo cleans hair well and leaves it very easy to style--shiny, too. Highly recommend!


ABOUT BEYOND
BEYOND is the essence of eco-beauty for people and Mother Nature. All products are made with the wisdom of nature for nature and human beings to ensure we are happy and sustainable together. BEYOND provides consumers with a wide range of products from beauty to skin. BEYOND helps make people and the environment beautiful, together.www.ecobeyond.ca

ABOUT FRUITS & PASSION
Fruits & Passion is a retailer that offers beauty and home products made with natural ingredients and carefully developed with respect of the environment. Since its founding more than 20 years ago, Fruits & Passion has built a strong presence in North America and now boasts 90 stores and 1,500 independent retail outlets.