Sarah Wallace is a veteran marketer in the natural products industry, where she worked with companies such as Clif Bar (where she launched Luna Bar), Kashi, Bear Naked, Think Products, and PopChips. In 2010 she started The Good Bean, Inc., and launched the first line of all-natural roasted chickpea snacks. Two years later she introduced The Good Bean’s Fruit & No-Nut Bar, the first chickpea-based nutrition bar. She brings her passion for innovation and making healthy food, and her experience creating strong natural brands to The Good Bean.
Sarah Velasco: Can you tell us about yourself? How did you get into the business?