5.15.2014

Interview with Galen Dively: Founder of Burnt Impressions



Sarah Velasco: Can you tell readers about yourself? How did you get started?
Galen Dively: I started by gathering chestnuts from a tree at my Grandmothers place at the age of eight and selling them door to door.  This led to a lifetime of serial entrepreneurship. Novelty toasters being my latest adventure.

Sarah Velasco: Can you tell us about Burnt Impressions? How did that begin?
Galen Dively: Several years ago, my wife and kids moved to Baltimore so my wife can get experience as a critical care nurse and I could finish our home here in Vermont. During Christmas there, I saw a toaster that put Hello Kitty on bread and thought, “That’s cool, I have some ideas for toast.” On my return to Vermont, I got in touch with my friend Owen Mercon (Currently part of the cast of Down East Dickerers) and said let’s start a company selling toasters that toast peace signs and cannabis leaves on bread.

Sarah Velasco: How did you come up with the concept?
Galen Dively: The concept of images on toast has been around before I started doing it. I just thought I could do it a little better. By that I mean with unique and offbeat images.
  
Sarah Velasco: What kind of products do you have?
Galen Dively: We sell mainly toasters with a couple silly novelties thrown in for fun. Our newest toaster products include “Custom Toast” and “Toasted Selfies”. Yes we can put just about any face on
toast and with absolutely no paid promotion (yet) and very little advertising the last couple weeks have seen a lot of interest in these custom and personalized products.
How do you come up with the different designs?
That’s the fun part and with our recent ability to create the plates in house it has become even funner. (Is that a word?)

Sarah Velasco: How are the toasters made so that they can have the designs on the toast?
Galen Dively: Our toasters are made with rails on the inside we can slip plates into. Think silkscreen, but with heat instead of ink. The plates have the image cut out in them and when the toaster is on only the cutout parts receive the radiant heat; thus creating the image.
  
Sarah Velasco: What are your three bestsellers?
Galen Dively: Our Jesus toaster is by far the most popular. We also have toasters which create more “adult” images on toast. These have over the last several months gained some notoriety and in return quite a bit of sales.

Sarah Velasco: Are there any common misconceptions people may have?
Galen Dively: When we started the common misconception was we could put custom images on toast for people; but now we can so that doesn’t count anymore.
Sarah Velasco: Can you give readers some toaster care tips?
Galen Dively: Best tip I can give is clean out the crumbs on a regular basis. They can accumulate and cause a fire hazard. That and unplug the toaster anytime you want to clean it. (It might bite you.)

Sarah Velasco: Where can readers find Burnt Impressions toasters?
Galen Dively: We do not have many retailers carrying our toasters. Many are only available on our website at http://burntimpressions.com  but we do also offer them on Amazon.

Sarah Velasco: Anything else we should know?
Galen Dively: The toaster is one of the most common small appliance purchases. Make your next toaster purchase a fun one!


Burnt Impressions offers custom toast images now.  They also offer something called the “Toasted Selfie”. They can put just about anybody’s face on toast!