Joe Fresh X Fashion Magazine Event


On Wednesday August 24th, I attended the Joe Fresh X Fashion Magazine event at 589 Queen Street West. Joe Fresh and Fashion magazine invited media and the general public to celebrate their September cover and shop the Fall collection.

Once inside, guests were treated to cocktails, hors d’oeuvres, and a 25% shopping discount. I also received a gift bag which included the latest Fashion Magazine issue, TRESemm√© hair product, a Joe Fresh eyeshadow, and a pair of sunglasses.

I normally attend press only events, so this experience was a tad overwhelming because it was so busy! However, it was still nice to shop their latest Fall collection. Joe Fresh always has something for everyone. There was a nice mix of classic staples, paisley print blouses, knit sweaters...the clothes are wearable, affordable and on trend. The brand's latest lineup is perfect for the crisp fall days ahead. 

It's great to see how much Joe Fresh has expanded, featuring internationally renowned models like Karlie Kloss and Miranda Kerr in their latest campaign. 

P.S. #TBT to the interview we did in 2011 with Adrienne Shoom. Adrienne was the Style Director of Joe Fresh from 2008-2015, and prior to that The Director at Flare Magazine. You can view the interview we with did with her here

Be sure to visit joefresh.com or visit a store near you to see the latest fall collection!

With love,

Sarah Velasco